Branding & Beyond can be also be called a Brand Manager’s everyday routine. The writers have expressed their opinion on brand survival and its activities during the 2020 pandemic situation. As writers brand professionals we have tried to gather the initial thoughts here. Being a member of traditional brand activities and with a long span of experience, we have suggested action plans at this changing time for brand professionals & marketers as chapters in this book. The chapters of these books are a reflection of those gathered thoughts. In the writings of this book, you shall find the tale of the transformation of corporate brand professionals to entrepreneurs while they realize the long-term effect of branding. We hope that it’s a good read and it will connect you with changes in branding during a global change. Our book will be successful you will also feel the thrill of the chaos that happened in our lives and how we found our way of it while reading these pages. Writing this book is a responsibility to this industry to keep a witness of the realities of 2020. We would request our readers to reflect on this book and if you happen to like it and feel that it has helped you in any then please pray for us and our family in your mind and we shall consider our efforts were successful.